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Watches of Switzerland


The epicentre of watchmaking and the pinnacle of luxury……

Our world is one of horological obsession. A place where luxury prevails, and our clients’ needs are central to everything we do. Our customers come to us because the watch they wear on their wrist matters to them – just as it matters to us. They tell us no one knows the market like we do and that they would never look anywhere else for the latest collections and the best service. Because of that, some of our customers have been with us for over 50 years – we like to think of them as ‘friends of the business’.

Our experts are on-hand in our showrooms for everything, from finding the luxury watch to suit, to revealing some of the latest pieces from the world’s most prestigious brands including Patek Philippe, Rolex, Breitling, Jaeger-LeCoultre, IWC, Omega, Blancpain, Chanel and many more.

Founded in 1924, Watches of Switzerland has been retailing the world’s finest watches for over 90 years. The Company began trading as a mail-order business under the name G & M Lane on Ludgate Hill, and now has 15 showrooms in leading retail destinations across the UK, including London, Manchester, Glasgow and Cardiff.

Ludgate Hill

We also have a strong presence in Terminals 2, 3, 4 and 5 at Heathrow Airport including 3 independent Rolex Boutiques as well as having Europe’s largest showrooms devoted to luxury watches at 155 Regent Street, London – a feat of both staggering design and horological excellence. No question is too hard and no request too much, you will find the same warm welcome at every one of our locations

Rolex Boutique, Heathrow T4

We have bespoke VIP services that allow our clients to book an appointment to view selected pieces, in an environment tailored to their own personal needs. We also offer an all-encompassing suite of watch servicing and repairs to ensure that needs are fully catered for, with expert guidance throughout.

In 2017 Watches of Switzerland went international opening its first showroom and taking over the management of the Rolex Boutique at the Wynn resort in Las Vegas. In late 2018 at Greene Street in Soho we opened our first showroom in New York and in spring 2019 we will be opening in Hudson Yards, Manhattan which is the largest private retail estate development in the history of the United States.

Greene Street, Soho, New York

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