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Watches of Switzerland


The epicentre of watchmaking and the pinnacle of luxury……

Our world is one of horological obsession. A place where luxury prevails and our clients’ needs are central to everything we do. Finding the luxury timepiece for our clients is what makes us tick, and thus we endeavour to make our showrooms and the service within them extraordinary. Our experts are on-hand in our showrooms for everything, from finding the luxury watch to suit, to revealing some of the latest pieces from the world’s most prestigious brands including Patek Philippe, Rolex, Breitling, Jaeger-LeCoultre, IWC, Omega, Blancpain, Chanel and many more.

Founded in 1924, Watches of Switzerland has been retailing the world’s finest watches for over 90 years. The Company began trading as a mail-order business under the name G & M Lane on Ludgate Hill, and now has 15 showrooms in leading retail destinations across the UK, including London, Manchester, Glasgow and Cardiff. We also have a strong presence in Terminals 2, 3, 4 and 5 at Heathrow Airport including 2 independent Rolex Boutiques. In July 2014 we opened Europe’s largest boutique devoted to luxury watches at 155 Regent Street, London – a feat of both staggering design and horological excellence.

We have bespoke VIP services that allow our clients to book an appointment to view selected pieces, in an environment tailored to their own personal needs. We also offer an all-encompassing suite of watch servicing and repairs to ensure that needs are fully catered for, with expert guidance throughout.

In 2017 Watches of Switzerland went international opening its first showroom and taking over the management of the Rolex Boutique at the Wynn resort in Las Vegas. Further showrooms are set to open in New York, the first in late 2018 at Greene Street in Soho and in 2019 we will be opening in Hudson Yards, Manhattan which is the largest private retail estate development in the history of the United States.

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