Our Purpose and Values

Our company values are central to achieving Our Purpose. They create a framework for how we operate and therefore how we will achieve our goals. The Watches of Switzerland Group Values help create a unique culture that supports, empowers and develops our people. We ensure that our colleagues are constantly recognised and rewarded for displaying the Values.

We partner with the most prestigious luxury watch and jewellery brands to provide the highest level of client service by well-trained, expert colleagues in modern, luxurious and welcoming showroom environments and state-of-the-art online sites. This is all supported by leading-edge technology and impactful marketing.

We earn trust and confidence

By being true to ourselves and honest and transparent with our colleagues, our clients and our brand partners

We treat everyone with respect

By working together to cultivate a secure and supportive workplace, with equal opportunities and respect

We care for our communities

By actively engaging in our community and supporting those in need

We protect our planet

By working with our industry and other stakeholders to minimise our impact on the environment

We advocate for our industry

By proactively promoting the interests and responsibilities of the luxury watch and jewellery sectors in our markets

We do the right thing, always

By making the right decisions for the benefit of our colleagues, stakeholders and wider society