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Helping to create memories that last a lifetime since 1775


It all began in 1775 with the opening of a silver workshop by Johnathan Mappin


3 years later in 1778 the 1st Goldsmiths showroom opened in Newcastle (and we are still trading on the same site today!!)


In 1897 Mappin & Webb were granted its first Royal Warrant by Her Majesty Queen Victoria and has held a Royal Warrant as Silversmith to each of the five subsequent sovereigns. Today the brand holds a Royal Warrant as Jewellers, Goldsmiths and Silversmiths to Her Majesty The Queen and as Silversmiths to His Royal Highness The Prince of Wales


In 1924 Watches of Switzerland began trading as a mail-order business under the name G & M Lane on Ludgate Hill


The Watches of Switzerland Group, formally known as Aurum Holdings, was established in 2007


In 2012 Mappin & Webb’s Master Craftsman was appointed Crown Jeweller


Watches of Switzerland opened Europe’s largest luxury watch showroom – 155 Regent Street – in 2014


2017 saw The Watches of Switzerland Group acquire Mayors in October who have 17 stores across Florida and Georgia, 15 of which have Rolex agencies.


In the December of 2017 we also became the new owners of two stunning boutiques at the world-famous Wynn Resort in Las Vegas. This includes a standalone Rolex Boutique and the first-ever Watches of Switzerland multi-brand showroom in the USA


In 2018 we opened our first Watches of Switzerland Showroom on Greene Street in Soho, New York


2019 saw the opening of a Watches of Switzerland Showroom in the ground breaking Hudson Yards in Manhattan


June 2019 - A major milestone for the Group when we listed on the London Stock Exchange


2020 will see lots of exciting things happening at The Watches of Switzerland Group across all fascias. Watch this space!